The product has a creamy consistency, not too hard nor too watery. With a little bit of water it lathers up quite nicely, that becomes more like a milky liquid when you use a lot of water.
This cleanser does a great job washing off the impurities as claimed, without stripping the skin from its natural moisture nor making it feel squeaky clean.
For full review and swatches, check my blog : http://mykoreaobsession.blogspot.com/2015/07/innisfree-green-tea-pure-cleansing-foam.html?m=1