No western makeup ever matched my skin as well as this bb does. It goes on easily and gives a very natural looking medium coverage. I find the tone pretty neutral leaning cool which is perfect for me, doesn't leave you looking jaundiced or ashy. The finish is a little dewy, could easily be intensified with highlighter or toned down with setting powder, i personally feel that the sheen makes it look more natural and youthful. Lasts through the day with only slight oiliness in the nose area and creasing towards the end, the missha 'boomer' primer is a good idea for long stretches.

The tube is a great size, with a nice sanitary pump dispenser. One pump is enough to do my whole face with a little extra to dab on undereyes (unless i use a sponge, then i need more).

photo shows comparison between this shade 13 and shade 21

A huge thank you to Eopenmarket for not price gouging us porcelain skinned ladies as much as some stores do ($6 extra for this shade at some other sites!)